We connect sports fans with wagering operators, when they’re ready to play.
Spike is one of the world’s largest sports betting affiliates. We build the channels, tools and audiences that elevate punters’ experiences with sport.
One of the largest affiliates in the category.
Spike is the home of some of the world’s biggest sports and racing communities, and one of the largest affiliates in the category.
Our team of sports-loving, digital marketing specialists formulate and distribute tips, news and information to an engaged audience of punters, while promoting the services of partnered bookmakers. We’ve grown from a small Australian operation in 2019 into a global business with offices in four major markets.
Global markets. One playbook.
Spike operates across Australia, the United States, the United Kingdom and Canada, adapting the same audience-first acquisition model to each market's regulatory and cultural shape.
Australia
Where Spike started. We power the daily tips, racing previews and content engines behind some of Australia's biggest punting communities.
NRL, NBA
United States
Following state-by-state legalisation. We've built localised content channels and operator partnerships across regulated US markets.
CBB, CFB, MLB
United Kingdom
Bringing a different playbook to a mature market: high-quality content, performance-led acquisition and partner-first economics.
Football, NBA
Canada
Bringing the Spike playbook to a fast-opening market. Localised content and operator partnerships built around Canada's most followed leagues.
NHL, MLB
An end-to-end acquisition partner for wagering operators.
Organic, Paid social, Content, and CRM. One team covering the full journey from first impression to long-term customer.
Affiliate Acquisition
We move motivated punters to your platform through owned channels, content and high-intent partnerships. CPA, revenue share or hybrid.
Tipping Channels & Content
Daily tips, previews, form analysis and racing intel produced by an in-house editorial team and distributed across our social channels.
Owned Audiences
We've spent years building first-party communities of engaged punters. That's the asset behind everything we sell.
Performance Marketing
Paid acquisition across Facebook and Instagram — managed by operators who care about engagement, not just CPA.
CRM & Retention
Lifecycle journeys, reactivation campaigns and bonus optimisation. Turning a first-time depositor into a valued long-term customer.
The operators we work with.
Long-term relationships with well-known operators across Australia, the US and the UK.
The people behind the channels.
A team of sports-loving editors, analysts and performance marketers working across four markets.
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AUWhat we hold ourselves to.
We're commercial. We're competitive. We're also working with real customers, and we take that seriously.
Cutting edge marketing
State of the art, ever-improving funnels to ensure we stay at the forefront of efficient, effective acquisition.
Operator-friendly
Honest reporting, fair economics and long contracts. We win when our partners win.
Punter-respecting
Tips with substance. Channels we'd happily subscribe to ourselves.
Compliance-first
No shortcuts. Just quality acquisition through legitimate, regulated channels.
Maximise the sporting experience for punters around the globe.
Sports betting is, at its best, an entertainment product. We exist to make it sharper, smarter and more rewarding for the everyday punter, and to give operators a reliable, ethical path to growth.
We back our partners with real audiences, real tools and a team that’s been in this category since before it was a category. No black-box bidding. No shady traffic. Just performance you can verify, through channels we own.
Let's talk.
We work with wagering and gaming operators in Australia, the United States, Canada and the United Kingdom. Drop us a note. We'll come back within one business day.